The Mommy Bloggers Are Coming...

I have a picture book out this month. It’s my first one in about three years. A lot has changed in that time. Honestly, I feel a bit Rip Van Winkle. Especially with the marketing biz. So I thought I’d share some of my discoveries with you.

First off, I got a trailer made. Cute. (if you want, you can view it here…) Then I hired a marketing company. Two savvy, smart women who used to work in publishing until, like everyone, they were laid off. They started Blue Slip Media. I highly recommend them if you have a book out and want someone to help market it.

One thing Blue Slip does is get the book to mommy bloggers. No, mommy bloggers are not a group of desperate housewives parading around after their babies are snug in the beds, wielding internet daggers and other such implements. They are not out to get you. In fact, they love books. I mean, they LOVE books, almost as much as they love their babies. And they have big followings (mainly all the other zillions of mommy bloggers). And, get this, they BUY books.

Are reviews in literary journals being replaced by moms (and dads)? It’s a word of mouth system. (word of internet?) It used to be an “in” book with librarians equaled sales. Key being, used to. Now, here come the mommy bloggers. Actually, the mommy bloggers are HERE. They are worth paying attention to.

Here’s a link to some of the top ones such as Momma Drama, Urban Baby, Booking Mama, etc.. or go to: topmommyblogs for a list of many. A lot of them offer free book giveaways, too.

INKPOT QUESTION - Do I Need A Book Trailer?

Cecilia B. DeMille says "I've had several friends with debut novels this year who have arranged for near-Hollywood-style book trailers. I have no idea how much this costs. I've seen others that were self-made using software that came on their computers. Some of these are terrific; some not so much. I hope to soon find a publisher home for my middle grade novel. How big a deal is this book trailer thing? Am I expected to have one? Will I need a second mortgage to make a decent one? Do I have to hire a film company, actors, acquire costumes, etc.? I find the whole idea scary, and truth be told, a little gratuitous. I'm a writer, not a movie producer."

Ah, the movie trailer. It's become more popular, but it is not essential. You can have one made through a media designer (such as digital weavers ) for about $500-$1000 which usually includes promotion to get top google hits and utube. Or you can make one yourself (or get a tech savy friend) on QuickTime or IMovie.
Many of my editor friends admit they don't know if a trailer reflects on sales at all, it all depends on how the author promotes it. Some publishers will use an author's trailer (whether professionally done or "home-made") on their websites along with the book. Marketing folks don't mind extra marketing from the author.
My author friends who do trailers like to have some "thing" to show off their book and a trailer has kind of replaced the postcard mailer that authors used to do.
Trailers do make books look like movies, but this is a way to compete with all else in the media. An uphill battle--poor little books need all they can get.
I repeat-you DO NOT NEED A TRAILER for your book. In fact, if you're not up for promoting it all over the place, it is not going to do anything for you. If you ARE UP FOR PROMOTING it and using it as an advertising tool then do it. It can't hurt!
All that being said, and in spite of my own skepticism about trailers, I just did one for my upcoming picture book. Actually I had a friend do it. It's very simple--some music, images from the book and a few teaser lines, then the cover and publisher. It makes more sense (I think) for picture books since images from the book are already there. Mom Blogs might use the trailer if they review the book. I'll post it on Facebook for fun, and my publisher said they'll post it as well. Ask me in six months if it did anything at all. But it IS fun to look at, and reminds me that I have a book coming out!

First and MOST essential, get a publisher for your book and then think about the marketing side. The marketing department can also advise you on all this. Mine is just one opinion. Best of luck to you!!!

The Future

For those interested in picture books of the future, check out this video.

I think it's interesting too that some recent articles on the future of e-reading machines like the Kindle have downplayed those devices and instead banked their money on phones as the devices most likely to be used to read books. Has anyone read a novel or any lengthy piece of text on an I-phone yet? I can see this taking off with YA fiction. In fact I can imagine publishers devising Teen books that would be marketed primarily for phone downloads.

MQ

A Marketing Plan

No one tells you that writing a book could be the beginning of two careers until you're asked for a marketing plan. Follow the link to The New Yorker's take on it. I don't recall the last time I ever laughed so hard alone. Read it and laugh--or weep.

http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner?printable=true